Networked Journalism Education

How we think of our students

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Do we think of our students as passive consumers of electronic media, uninterested in public affairs, disinclined to read, a means to the university ends of increased enrollment and tuition fees?

Then we have as much to rethink as do the creators of one-way media. This video is good reminder of how to conceptualize our own students, and how to help them conceptualize their own audiences:

This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films (http://www.thekhakigroup.com/). Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there’s a surprise!).

Read an interview with the creator of the video on the Penguin Blog
The clip was inspired by a video created by an Argentinian agency, Savaglio/TBWA entitled Truth:


(Thanks to John Brodeur and Bob Felten for the link!)

Written by Donica

March 18th, 2010 at 2:17 pm

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