Oct. 14, 2011
Present: Alan, Rosemary, Donica, Bonnie. Paul and David joined us late.
1. What might the future look like?
- It will not look like the past
- Media platforms will continue to merge and re-combine in new ways
- Digital capacity opens up more opportunities for our students than they used to have
- Individual branding will be increasingly important for each student
- Because everyone can produce, our students will have to be extremely skilled to stand out
- Basic breaking news, spin and opinion will continue to be commoditized, not worth much
- Investigative reporting, international coverage and reporting on technical subjects (science, medicine, environment) will become more valuable.
- We need to train students in journalism that adds value
- Community engagement will be a critical part of all journalism practice
- Many journalists will need to have an entrepreneurial mindset, although not everyone
- Students will change jobs many times throughout their careers
- Many more journalism jobs will be located in non-news organizations
- High end journalism will always have a market but it’s increasingly more competitive and concentrated
- Local journalism requires collaboration because it doesn’t have the business model to support high end expensive journalism
- The fundamentals of finding, gathering and writing about information remain but now they are incorporated into a process of collaboration and community organization
- News, public relations and strategic communication are merging and overlapping in new ways. They meld in some situations and we need to prepare our students for this environment – as well as be in the forefront of understanding what is happening and what it means.
- Curation and aggregation will be very important in the future. We need to produce personal editors as well as students who understand how to work with algorithms.
2. Producing content
If we follow the trend in journalism education to produce content as an explicit mission and activity of a j-school, what might we produce? We imagined some of the kinds of journalism most needed in Nevada, and focused on investigative reporting and very local community coverage as two areas of greatest need. We could nurture a team of investigative reporters and small hyperlocal sites in nearby neighborhoods.
We discussed various models of production and creation, from the New York media model of established brand names to the Silicon Valley model of many start ups coming and going, from the TED talks as one way to organize knowledge creation to collective work spaces and freelance collaborations.
We could develop a News21 model for our best students who want to do investigative reporting and we could develop community journalism opportunities for students who want to do community work.
3. Student input into the process
We decided to incorporate student input into this process. We tentatively scheduled Wednesday, Nov. 2, early evening, to call a meeting with the Sagebrush, Insight and WolfPack groups. We briefly discussed creating a short online questionnaire to initiate a conversation.
We also discussed talking with a few alumni to hear their experiences and feedback as well.
4. Other issues
We need to check common course numbering requirements for course changes.
Next meeting, per the schedule: Oct. 17 at 9:30 am (later changed to 8:30)