“We should arrange ourselves the way lawyers do, as limited partnerships. Then some of the partners can carry on with their ‘investigative journalism’ while the others engage in more lucrative PR or Image Control and others launch web-related IPOs.
And instead of ‘working for’ the NY Times or NBC, we should simply license our work to them. For a fee.”
Sound advice for two reasons:
(1) Journalists need a more intimate connection with the people who will read, watch and listen to their work. Nothing focuses attention like a paycheck. Nothing will improve writing, focus and creativity as much as figuring out what people will pay for directly with their money or time.
(2) News corporations have to re-invent themselves as people and information companies, not industrial factories. If they want to attract and retain the best, they have to act like 21st century companies and produce genuine value by investing in their most valuable resources — their employees. Competing with small, nimble and smart companies of journalists might be the kind of competition that will goose the entire industry.
News corporations are finely tuned to deliver mass content that they’ve sold to advertisers.
Networked media feature highly specific content and are decentralized, flexible, and interactive. A journalist can do a tremendous amount to add value to a community that is working through its public problems. A group of journalists who have joined together in a common purpose can keep costs low, differentiate their work and add value in much more strategic ways than a news corporation.
To the degree that responsible capitalism can improve journalism, amen. Teaching students the value of labor, capital and their place in the market will improve their chances of success in far more ways than another class in AP style. This isn’t a panacea for all places, people or types of journalism. But it’s an excellent suggestion for creating a new layer of sustainable journalism. Let the journalism shops/partnerships/small businesses and experiments flourish!