The University of Nevada men’s basketball team hosted their first Nike N7 night on Thursday, November 17, 2011. The game was sponsored by the Nike N7 brand and was held to promote Native American awareness month.
There is a large Native American population that supports the athletics at UNR. This year, UNR started a partnership with N7.
The N7 game was played against the University of Pacific from Stockton, Calif. The main attraction of the evening was a halftime performance by Kenny Dobbs. Dobbs is a motivational speaker and self-proclaimed “Dunk Inventor.” He performed a slew of his dunks at half time.
“He had a really great performance,” said Heather Cusick, who was in attendance at the game. “I was not only inspired by his fantastic dunking abilities but also by his encouraging words to the crowd.”
Dobbs established the program “Uprise Youth Movement”, which is a nonprofit organization to help the youth in the Native American community. Dobbs travels the U.S. and visits with schools and sports teams on Native American reservations.
“I feel an obligation to give back to my community as well as other communities around the U.S.,” Dobbs said. “Kids need someone who is a positive role model and who can show them that they can make a better life for themselves by working hard and making good choices.”
Along with Dobbs, there are several other athletes, both male and female, who represent the brand. Dobbs said these “ambassadors” are chosen based on their accomplishments both athletically and in the community.
Sam McCracken is the founder of Nike N7. McCracken said his vision for the company came from his own experiences growing up on a reservation and seeing the struggles that so many Native Americans face.
“There are an extremely high percentage of Native Americans who struggle with their physical health and well-being,” McCracken said. “Obesity, alcoholism and suicide are the main causes of death among our people.”
McCracken said his ultimate goal is to make sports more accessible to children growing up on reservations. He said the idea behind this is that children will learn how to live a healthy and active lifestyle and will become adults who pass on the importance of physical health to their children.
“At N7, we always talk about leaving a foot print,” McCracken said. “What you do with your time in this life will have an impact on the generations to come, as well as building on the legacy of the generations before you.”
The athletic staff at the University of Nevada is looking forward to the new partnership with Nike N7.
“We feel extremely honored to be involved with such a great company,” said Rory Hickok, Senior Associate Athletic Director at UNR. “It gives us a great opportunity to get involved with a very special community in our area.”
Nevada went on to win the game by a score of 78-54. Of the 4,016 fans in attendance that night, over half were Native American, and they were honored at half time of the game by standing to an ovation by the crowd.
Hickok says that he hopes the partnership continues to expand and bring awareness to the Natives that live in the Reno area, and encourage even more Natives to attend athletic events at UNR, especially men’s basketball.
“We are very blessed to have such a faithful fan base of Native Americans living in our area,” Hickok said. “I know I speak on behalf of the entire men’s basketball team when I say that it is truly a privilege to be associated with Sam and the entire Nike N7 team.”
The Athlete Ambassadors of Nike N7
Sam Bradford: The Saint Louis Rams quarterback is a proud member of the Cherokee tribe in Oklahoma City. He played college football at Oklahoma and was the first overall draft pick for the 2010 NFL draft.
Tahnee Robinson: Tahnee played basketball at the University of Nevada and was the 31st overall pick in the 2011 WNBA draft. She is currently playing professional basketball for the top national team in Israel. Robinson is a member of the Northern Cheyenne tribe in Montana.
Jacoby Ellsbury: Jacoby played college baseball for Oregon State University. After three successful seasons he was drafted by the Boston Red Sox. Ellsbury is the first Native American of Navajo descent to reach the major leagues.
Alvina Begay: Alvina was raised on the Navajo Reservation in Ganado, Arizona. Her love of running started at an early age, and her talent took her to the track team at Arizona State. Begay is now training with the Team USA marathon group and working on finishing her master’s degree in Health Administration.


